Additional information
- Paperback / softback | 352 pages
- 13.5 × 2.5 × 21.6 cm | 346
- 02 July 2015
- Ebury Publishing
- United Kingdom
€18.20
It explains why the brain, the ‘mechanism’, can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life’s work, namely ‘natural thinking’, ‘logical thinking’,’ mathematical thinking’ and ‘lateral thinking’.
1 in stock
ISBN: 9781785040085
Book Format: Paperback / softback
Pages: 352
Dimensions: 13.5 × 2.5 × 21.6 cm
Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a sym bol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike. www.debono.com
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